Search Engine Optimization

Search Engine Optimization is the process of increasing website traffic by getting listed at top of the search results of search engines like Google, Yahoo, Live, etc..

Now that you have a great looking website, how do you make sure it is seen by your potential customers?

Zetta Technologies provides comprehensive Search Engine Optimization solutions. Please contact us for a quote.

Why is SEO so important?

Your potential customers will be using search engines like Google to find out the product or services in the market. In order for your site to be included in the search result, your website pages should be included in those search engines database/index. You need to have your website optimized for search engines in order to get a top placement in the search results. If your site's results are buried under the competitors' links, it will not be able to reach new customers. When consumers use search engines, they want results quickly. Many users will stop at the first page of results — maybe even on the first couple of links. If your site isn't listed within the first ten search results, it will essentially go invisible.

It is said that major search engines like Google give more importance to the volume of incoming links from related websites, quantity and quality of content, technical precision of source code, correct spelling, functional hyperlinks (no 404s), relevance and freshness of page contents, geography location, and top level domain and country specific domain names.

Our Search Engine Optimization (SEO) service ensures that the maximum amount of potential customers are targeted with their keyword searches.

Keyword identification

The first step is to identify keywords for the website. The keywords are the search terms mostly used by internet users while searching for products or services offered by your business segment. Usually about 5 important keywords are identified, by taking inputs from you. You also need to analyze your competitors' websites in order to select your keywords.

XHTML/CSS Design with EZCMS

We recommend that your website is professionally designed following the latest XHTML and CSS standards with DIV positioning and external stylesheet. This is one of the important factors for making your website findable.

If your current site is not content managed by yourself, we assist you in getting on to our EZCMS (Easy Content Management System). We follow the KISS principle (Keep It Short and Simple). Our EZCMS is very simple and easy for anyone to use.

EZCMS allows you to easily update your web pages without any HTML know-how. You just need to remember the password and update the pages from any internet enabled computer. Updating the page content is as simple as writing an email using your favorite Outlook or GMail or Yahoo Mail.

Content is King

Content is King. Content writing, sometimes referred to as Copy writing, is the method of writing and wording, used to achieve higher rankings in search engines. We prefer to have your website periodically updated with the very latest information about your business. It is said that regular update to the homepage content gets better ranking in search engines. Either you can do this yourself, or outsource us and see the difference.

The content needs to be rich in the identified keywords without hampering the look & feel of the website. You should include the possible keywords people would use to search for the type of product/service you provide.

Things to remember when writing content for the pages:

Quality, relevance and freshness of the content.

Use relevant and meaningful keywords relating to your business, without hampering the look & feel and the flow of the page.

Use smaller paragraphs

Use BOLD/STRONG tag and highlight keywords in the content. As you know, visitors are very lazy to read everything!

Give as many as possible links to other pages in your website - internal linking -and to other relevant external sites.

Check spelling before publishing the content

Page Title

We enable you to write appropriate keyword rich title for each of your pages. As you know, page title is used to display the link to your page in search engine results. For example, when you search for something in Google, you will click on one of the search results when you find the keywords you searched in the link text. The link text is nothing but the page title of the page! So you know, your decision to click on a search result mostly depends on the page title.

Meta Tags

The meta keywords and meta descriptions are used to provide information about a given web page, but are often not directly visible to a user visiting the site.

Based on the keywords you selected for each of the pages, use meaningful meta keywords and meta description.

Meta Keyword

Unlike the early stages of internet, the keyword attributes has no impact on search engine ranking at any of the major search engines today. But it is still followed as a good practice to have the keywords meta information and also use the keywords in the page copy (content) itself. As of today, the relevance of having your keywords in the meta-attribute keywords is very little to none.

Meta Description

The meta description is currently supported by almost all search engines including Google, Yahoo and Live Search. The description attribute provides a concise and meaningful description of a web page's content. The description is displayed if the search engine was unable to automatically create its own description based on the page content. So it can impact click-through rates.

It is said that major search engines also consider keywords located in the description attribute when ranking pages. It is recommended to keep the description shorter than 200 characters of plain text.

Web Usability

Once your potential customer is in your website, we have to make them stay in the site for a while and make a purchase or make them a prospective customer for your future business. So we need to have an easy to use website. Visitors should find it easy to navigate through the site and find what they want. They should not feel as if they are amidst a forest.

Blogs

A blog is a type of website or part of a website, which is arranged in chronological order from the most recent entry at the top of the main page to the older entries towards the bottom. It can be used as a single click publishing tool enabling you to post your views and opinion on a specific topic or related topics.

You can promote your products and services by writing a blog about related topics. Visitors to your website might subscribe to your entries and prefer to remain updated on your business area.

Newsletters helps you to keep your customers up-to-date on the new products and services you offer by emailing them updates on a periodic basis. The newsletter emails could also remind your customers about the upcoming sales in your site or list of new products in your shop.

News

The News section in your website could provide industry news related to your products or services. This keeps your website live with latest information.

RSS Syndication

You can provide RSS Syndication of your latest products, blog, news and other webpage updates so that your loyal visitors can subscribe to it and remain updated.

Testimonials

We encourage you to provide a testimonial page from clients which will drive more traffic to your site.

Contact Us, Privacy and Terms Pages

We suggest you to provide a contact us email form in your website so that your customers can contact you directly from your website. The form makes it easy for the website visitors to write to you. We also suggest having a Privacy Policy and Terms of Condition pages. This increases credibility of you and your website. Though it is not proven to be affecting your page rank in search engine, we believe so!

Analytics

We prefer analyzing website statistics using Google Analytics to find out the search terms used by your customers and tune those pages accordingly.

Friendly URLs

Use friendly URLs instead of using query String variables.

Submit to Directories

Search Engines are usually of two types, Spider Indexed and Human Indexed. Spider Indexed search engines are more popular ones such as google.com, Live, etc.. Automatic SEO techniques usually works only with the first category. For human indexed search engines, it is important to manually submit the website listing into human indexing directories to increase the chance of getting listed in the Search Engines. DMOZ is the most important directory.

Link Exchange Schemes

Links from external websites endorsing your website is another important factor in determining the page ranking in Google and other Search Engines. Please do not add your links to black listed directories. Instead, be in good relationship with other sites operating in the related category and request to add your links somewhere prominently in their website.

XML Sitemap

Use XML sitemap and submit the XML link to Google, Yahoo, etc. Our EZCMS automatically creates the XML for you!